The future’s green: balancing luxury property and sustainability

‘‘In order to achieve a more sustainable approach to luxury property, the sector is having to make some significant shifts in order to even begin to make an impact. The built environment is responsible for 40% of global emissions and in super-prime property, the stakes are potentially even higher, as historically, the expectations of UHNWIs haven’t always gone hand-in-hand with eco-friendly choices.  

The good news is that attitudes across the board are shifting, with almost two-thirds of UHNWIs attempting to reduce their carbon footprint, according to the attitudes survey in the Knight Frank Wealth Report 2024. Though there is, of course, an expectation when it comes to luxury property that sustainable alternatives must meet or even exceed conventional standards.

All areas of the luxury property sector are becoming expert at balancing design excellence with eco-consciousness. Creative reuse of materials, the integration of renewable energy sources and the adoption of efficient, eco-friendly technologies are redefining luxury. What’s also heartening to see, is that companies are not working in isolation, but looking for ways to collaborate and share knowledge to both hold each other to account and together strive to do better.

To discuss this fascinating topic, we reached out to a broad spectrum of our members, drawn from the fields of architecture, interior design, real estate, property surveying, technology, branding, project management, manufacturing and law.  So, please join The Luxury Property Forum and our experts as we take an in-depth look at the challenges, benefits and future of sustainability in the luxury property sector.’’ The Luxury Property Forum